Creator Communities

Azalea Creator Communities

Empower your employees to be the source of authentic, local content while managing the message being delivered and ensuring brand safety.

Native Mobile Experience

Our native mobile app for Apple and Android devices means the best experience for your users, providing unparalleled performance, features, and BYOD administration & security.

Scalable Compensation

Through our partnership with PayPal you can provide seamless employee compensation that can automatically be tied to participation or performance.

Paid Amplification

Automatically boost organic content with our machine learning auto promotion, enabling you to reach the right audience and deliver against your business objectives as efficiently as possible.

Robust Insights

Measure results across initiatives or creator by creator. Creators themselves can see their own lifetime stats, or see how their latest contribution has performed.

Azalea-Creator_Campaigns (1M)

The Best Experience for Creators

Give your employee creators the best experience; a native mobile application that will feel comfortable and intuitive in their hands. Built for the 21st century, this isn’t just a web experience that looks OK on mobile, it’s native from the ground up and available for both iOS and Android. An app means being able to take advantage of the device itself, optimizing it for performance, helping to ensure security, and even allowing offline capabilities where possible. 

People work and create on their mobile devices, don’t settle for second class.

Unify and Amplify your Message

Set up creator campaigns that give your creators something to talk about while unifying the message from your company, then use automation to amplify the message where you’d like and when you’d like.

You don’t need to worry about email chains or disjointed messaging, and the challenges can also provide guidelines and requirements (such as FCC disclosures) for participation.

Azalea-Creator_Profile

Creative from the people who know your brand best.

0 +
Posts Created
0 +
Active Employee Creators
$ 0
Estimated Creative Value
Azalea-Creator_Performance

Measure Results while Having Fun

Measure a creator’s performance in a specific campaign or in aggregate. Measure your entire creator group just the same. See what’s working and what isn’t, what has traction and what doesn’t, both with your creators and with your audience.

For added fun, enable gamification and allow creators to see their performance against others and earn badges along the way.

FrostSullivanAward_300x300
ForresterAward_300x300-e1608150441544

Recent news

'A true influencer program': Inside Walmart's growing army of employee TikTokers

When Lauren Castle started interning at Walmart in 2011, she didn’t think she’d last more than a few months. Castle, who was enrolled in pharmacy school in Ohio, said she was “100% certain that I would stay with a small, independent pharmacy and open my pharmacy one day,” Castle told Modern Retail in a phone interview. But while interning at Walmart, she said, “I absolutely fell in love with it.”…

The employee influencer program checklist: 3 expert tips

Experts across content management platforms share the pillars of top-performing programs.

In 2010, retailers’ influencer wish lists included sports stars, movie stars, and a Kardashian or two. In 2021, those lists are just staff rosters. 

When store employees post unfiltered glimpses behind retail’s frontlines, they garner thousands, sometimes millions, of views and likes—social media metrics that aren’t too far from traditional influencers’. Recent hits range from a Starbucks barista running down new menu items (35.2k views) to an ex-Ikea employee roasting customers’ FAQs (5.2 million views).

That’s organic engagement that blue check accounts can’t buy. So retailers are trying to replicate it another way: by casting their store workers in new and HQ-approved influencer programs. 

Our Products Trusted by

What will your employees create today?

Ready to empower your creator community? Get in touch.