Azalea Creator Communities
Empower your employees to be the source of authentic, local content while managing the message being delivered and ensuring brand safety.
The Best Experience for Creators
Give your employee creators the best experience; a native mobile application that will feel comfortable and intuitive in their hands. Built for the 21st century, this isn’t just a web experience that looks OK on mobile, it’s native from the ground up and available for both iOS and Android. An app means being able to take advantage of the device itself, optimizing it for performance, helping to ensure security, and even allowing offline capabilities where possible.
People work and create on their mobile devices, don’t settle for second class.
Unify and Amplify your Message
Set up creator campaigns that give your creators something to talk about while unifying the message from your company, then use automation to amplify the message where you’d like and when you’d like.
You don’t need to worry about email chains or disjointed messaging, and the challenges can also provide guidelines and requirements (such as FCC disclosures) for participation.
Creative from the people who know your brand best.
Measure Results while Having Fun
Measure a creator’s performance in a specific campaign or in aggregate. Measure your entire creator group just the same. See what’s working and what isn’t, what has traction and what doesn’t, both with your creators and with your audience.
For added fun, enable gamification and allow creators to see their performance against others and earn badges along the way.
'A true influencer program': Inside Walmart's growing army of employee TikTokers
When Lauren Castle started interning at Walmart in 2011, she didn’t think she’d last more than a few months. Castle, who was enrolled in pharmacy school in Ohio, said she was “100% certain that I would stay with a small, independent pharmacy and open my pharmacy one day,” Castle told Modern Retail in a phone interview. But while interning at Walmart, she said, “I absolutely fell in love with it.”…
The employee influencer program checklist: 3 expert tips
Experts across content management platforms share the pillars of top-performing programs.
In 2010, retailers’ influencer wish lists included sports stars, movie stars, and a Kardashian or two. In 2021, those lists are just staff rosters.
When store employees post unfiltered glimpses behind retail’s frontlines, they garner thousands, sometimes millions, of views and likes—social media metrics that aren’t too far from traditional influencers’. Recent hits range from a Starbucks barista running down new menu items (35.2k views) to an ex-Ikea employee roasting customers’ FAQs (5.2 million views).
That’s organic engagement that blue check accounts can’t buy. So retailers are trying to replicate it another way: by casting their store workers in new and HQ-approved influencer programs.